Hologram Manufacturers Association of India

Tech Virtual Keyboard is a Bluetooth-enabled device that can be connected to almost any computing system (laptops, PCs, PDAs, Pocket PCs or smartphones, the only requirement being that they must be Bluetooth-enabled), and which projects, via infrared, a holographic keyboard on any flat opaque surface. By means of a special detection technology, the device records the keys “pressed” by the user’s fingers (more precisely, the presence of the fingers in the area onto which a certain key has been projected) and sends the data towards the unit it’s connected to.
The holographic hologram keyboard is also ultra-portable, because the projector is quite small (9 x 3.5 x 2.5cm ) and it also runs on batteries (although just for a maximum of 120 minutes of continuous typing).
sources: http://news.softpedia.com/news/The-Holographic-Keyboard-20314.shtml

To:

• Manufacturers of Holograms or Holographic Packaging.
• Holographic Origination Labs.
• Finishers or converters of holograms engaged in Value-Addition
• Suppliers of holographic products and related/ allied services
• Manufacturers/ Suppliers of holographic machinery, raw material, chemicals allied requisites, testing & security equipment, and Holography R & D Centres

Dear Sir, I am happy to apprise you of some of our achievements since HoMAI’s inception in 1998:-

• HoMAI members have time & again shown exemplary alertness in averting/ foiling several amateurish attempts by persons trying to source new or the look-alikes of some existing well known holograms. HoMAI members refuse to take orders from unauthorised persons who do not own the ‘brand name/ logo’ or apparently want to clandestinely make similar replication of an existing hologram.
• The Hologram Roster - a specially designed confidential & secured database of copyright-holograms to meet the specific needs of its users in this sub-continent and operated by an independent agency & fully backed by HoMAI to provide evidence of first production & of actual copyrights and to protect against the inadvertent duplication of the security holograms - is fully functional and being patronised by HoMAI Members.
• The Benchmarking of the holographic industry is already in progress.
• Code of Business Practice, for our becoming a self-regulated association and to improve the customers’ faith in our members, is well established now, being followed and closely monitored.
• HoMAI has a fair competition policy within the framework of the copyright law.
• A vigorous & sustained promotion through internet presence & print/web advertising is being launched.
• Standardisation of documents for the benefit of the members: –
  ‘Appointment Letter & Agreement with Key Personnel Employed’, ‘Customer Query Forms’, ‘Quotation Letter’, ‘Standard Contract Letter with Client’ etc.

The increasingly new uses of holograms are now drastically expanding the market, which is expected to consistently grow in the coming years - by 30-50% a year (internationally). It is important to remember here that the holographic manufacturing employs a dynamic & expensive high technology, it requires a continuous R & D to stay ahead of the counterfeiters, and the obsolescence level of the machinery/ equipment and its cost is very high. Consequently, without a sufficient return on investment, we can’t keep our customers happy, it’s a vicious circle.

We want all security hologram manufacturers to join forces and enrol for HoMAI Membership so as to have a unified one voice to be heard, succeed and benefit from concerted efforts.
The annual membership fee structure & the payment plan have, therefore, been made very attractive for the new members. I request you to come and join HoMAI, which will add to your credibility.

Do please contact Mr. C S Jeena / Secretary of the Association or me for any clarification you may have to seek. And in the meantime, I shall appreciate your acknowledgement (preferably by email) of having received this letter and the accompanying documents enclosed herewith.

Thanking you and looking forward to welcome you to HoMAI

Sincerely,

U K Gupta
President
Email: ukg@holostik.com

HoMAI’s OBJECTIVES

• To provide a base for co-operation, provide a forum for networking and to build on the strengths of each other. “None of us is as strong as ALL of us”.
• To address the country-specific needs & the problems, with one voice so as to benefit from the collective efforts, enhanced reputation, and better credibility.
• Setting and maintaining industry standards, professional discipline & ethical business practices in the hologram industry.
• To strive for a sustained growth in the hologram industry.
• To keep members abreast of all gathered information pertaining to the latest in technology/ machinery and the constantly changing requirements etc., and facilitate its exchange between them.
• To provide forum for networking and sharing industry knowledge and advancements for raising professional standards, skills and understanding in line with clients’ expectations and to stay well ahead of counterfeiters.
• Co-operation with international organisations pertaining to hologram industry & technology, and a close liaison with them.
• Maintain a close interaction between the R & D Labs. & the holograms manufacturing industry, and to catalyze adoption of innovative technology in the designing & manufacturing process.
• To remain in constant touch with various trade & industry associations/ chambers of commerce & industry and the relevant government institutions etc. and make concerted efforts in widening the scope for hologram applications and the new user industry segments.
• To raise awareness about the losses & damage caused by counterfeiting and the dangerous consequences (e.g. health & safety risks etc.) in buying the counterfeits and urging consumers to reject fake goods & “Say No to Counterfeits”.
• To raise awareness about the hologram’s foolproof security level in authenticating the brand products & value/ sensitive documents
• To check the copyright issues and look-alike holograms in co-operation with hologram users so as to create an environment hostile to counterfeiting and change public attitudes and perceptions.
• To offer an opportunity to our members to compete with their best work and offer Annual Awards.
• To sponsor/ research/ surveys/ reports, and initiate discussions/ training programmes/ special courses/ workshops/ conferences, and to invite eminent speakers in the related fields.

WHAT IS HoMAI

• Established in the year 1998, HoMAI is a registered*, not-for-profit, and self-regulated national body of the carefully chosen hologram manufacturers (including originators/ converters/ finishers and the manufacturers/ suppliers of holographic machinery/ equipment & materials) to work together for a healthy & competitive environment, keep abreast of the latest technologies to stay ahead of the counterfeiters, and strive for enlarging business through expanding user industry segments.
• HoMAI Members are committed to the ‘HoMAI Code of Practice’, respect for copyrights, high security standards and a close watch on the unauthorised & illegally produced look-alikes so that the hologram users get the best anti-counterfeiting solutions and confidently rely on the HoMAI Members.

HoMAI’s MISSION

• To promote professional ethics, be a self-regulated Association, and offer a top quality network covering all sectors within the hologram industry so that the users of security holograms could confidently rely on HoMAI Members for the production of their security holograms.
• To keep the members abreast of the latest technologies, skills & understanding.
• To encourage high standards in the hologram manufacturing and it’s constantly changing requirements to stay ahead of the counterfeiters and to remain in line with clients’ expectations.
• To facilitate the exchange of information between members and work together to protect & promote the common interests
• To strive for enlarging business through expanding user industry segments

History of Hologram

1801 Thomas Young performs Double-slit experiment.
Know about Thomas Young: www.univie.ac.at/…/heat/gallery/young-g.htm

1881 Albert Michelson invents the interferometer.
Know about Albert Michelson: -www.nndb.com/people/501/000099204/

1891 Lippmann photography developed. Natural color photography through the interference of light.
Know about Gabriel Lippmann: http://nobelprize.org/nobel_prizes/physics/l-aureates/1908/lippmann-bio.html

1900 Dennis Gabor born in Budapest.
1948-49 Dr. Dennis Gabor publishes the seminal papers on wavefront reconstruction and holography is born - but the laser is not yet available.
Know about Dr. Denis Gabor : http://nobelprize.org/nobel_prizes/physics/laureates/1971/gabor-autobio.html

1960 Theodore Maiman makes the first visible-light ruby laser.
Know about Theodore Maiman: www.swww.scienceclarified.com-/scitech/Lasers/Going…

1962 Lieth & Upatnieks develop off-axis transmission holography based on side-scanning radar.
Know about Leith & Upatnieks: http://www.holophile.com/html/leith.htm

1962 Denisyuk produces the first white-light viewable hologram.
Know about Yuri Denisyuk: www.answers.com/topic/yuri-nikolaevich-denisyuk

• 1965 First paper on holographic interferometry published by Powell & Stetson.
• 1967 DCG process developed for holography.
• 1967 Larry Siebert of the Conductron Corporation makes the first hologram of a person.
• 1967 World Book Encyclopedia published which includes the first mass-produced transmission hologram.

1968 White light (rainbow) transmission holography developed by Stephen Benton.

1970 Sandbox system developed by Pethick and Cross.
Know about Jerry Pethick: http://www.holographer.org/articles/hg00010/hg00010.html

• 1971 San Francisco School of Holography opens.
• 1971 Dennis Gabor awarded the Nobel prize for holography.

1972 “Kiss” Integral hologram developed by Lloyd Cross.
Know about Lloyd Cross: http://en.wikipedia.org/wiki/Lloyd_Cross

• 1974 Hologram embossing developed.

1976 Museum of Holography opens in New York.

• 1979 Dennis Gabor died - London.
• 1983 First hologram appears on a credit card from MasterCard.
• 1984 National Geographic puts rainbow hologram of an eagle on their cover.

1985 National Geographic puts larger rainbow hologram of a skull of early man on their cover.

1988 National Geographic features a full-cover rainbow hologram of the world.

• 1988 Photopolymer film developed by Polaroid. Allows very bright reflection holograms to be mass produced.
• 1992 Museum of Holography in New York closes.
• 1993 MIT acquires complete collection of the Museum of Holography.

1999 Geola patents printers for color digital hologram printing with pulsed lasers.
2000 First digital color hologram produced by Geola with a pulsed RGB laser.
Know about company: www.geola.com/corporate.asp

• 2003 Stephen Benton dies.
• 2005 Emmett Leith died.
• 2005 The first color portrait hologram shot at Geola with HoloCam equipment and printed with a digital RGB printer.
• 2006 Yuri Denysiuk died.

A Hologram is a visual medium providing a high potential image in three dimensions (3D) making it instantly recognizable to the naked eye and uniquely resistant to counterfeiting. Holograms, with their high – quality, high – definition optical image are very effective in combating fraud.When viewed from different angles under any type of natural or artificial light, the hologram will diffract the beautiful colours of the spectrum (i.e colours seen in a rainbow), giving it an extraordinary appeal.

Apart from the three dimensional effect and the depth effect which are the basic features of the hologram, during the process of holographic recording (which is the same as the process of Master Origination) it is possible to create other effects such as the Animation Effect, The Dynamic Effect, The Kinetic Effect etc. and also to conceal code letters or numbers or secret images or incorporate Micro – Lettering one of the layers of the Hologram. These are some of the typical optical security features incorporated in Holograms to make them impossible to replicate. Some of these features can be viewed only with the aid of special viewing instruments or under special lighting conditions.

Holograms are of two major types viz. “Reflection Holograms” and “Transmission Holograms”. In the case of “Reflection Holograms” the course will be on the viewer’s side. The light will reflect off the hologram back to the viewer’s eye. “Reflection Holograms are most popular and are favoured / preferred by the general public. In the case of “Transmission Holograms”, the light has to pass through the hologram for the image to be seen. These holograms have to be illuminated from behind. Sometimes it may be difficult to position a light behind a hologram

When produced in volumes, holograms are very cost – effective i.e. only a small fraction of the packaging costs of a branded product. To produce in volumes, the impressions / images of the hologram are eventually embossed (i.e. printed) on the surface of the lacquered and metallised polyester film. The lacquering on the film is done to impart an additional security feature, namely the property of “Tamper –Evidence”. If anyone tries to remove a hologram, only the bare polyester film will come off in his fingers, leaving the impression image on the hologram or the surface on which it was originally affixed, this revealing the evidence of tamper with the hologram.

Mr. U K Gupta
Chairman & Managing Director 
HOLOSTIK INDIA LTD. 
A-103, Sector-58,
Noida 201301, U.P. (India)
Email: ukg@holostik.com
Web: www.holostik.com

Mr. Tarun Aggarwal (Director)
KUWER INDUSTRIES LIMITED
A-71/72, Sector-58, Noida,U.P., India
Email: info@kuwer.com
Web: www.kuwer.com

Mr. Mukesh Goel (Director)
GOPSONS PAPERS LIMITED
A-14, Sector-60, Noida-201 301,U.P.- India
Email: mukeshgoel@gopsons.com
Web: www.gopsons.com

Mr. G S Dhillon
Managing Director 
ALPHA LASERTEK (I) LTD.
Plot No 50, Sector-31, Kasna Industrial Area
Site-IV, Greater Noida 201 301, U.P. (India)
Email: dhillon@alt.co.in
Web: www.alt.co.in