Hologram Manufacturers Association of India

To:

• Manufacturers of Holograms or Holographic Packaging.
• Holographic Origination Labs.
• Finishers or converters of holograms engaged in Value-Addition
• Suppliers of holographic products and related/ allied services
• Manufacturers/ Suppliers of holographic machinery, raw material, chemicals allied requisites, testing & security equipment, and Holography R & D Centres

Dear Sir, I am happy to apprise you of some of our achievements since HoMAI’s inception in 1998:-

• HoMAI members have time & again shown exemplary alertness in averting/ foiling several amateurish attempts by persons trying to source new or the look-alikes of some existing well known holograms. HoMAI members refuse to take orders from unauthorised persons who do not own the ‘brand name/ logo’ or apparently want to clandestinely make similar replication of an existing hologram.
• The Hologram Roster - a specially designed confidential & secured database of copyright-holograms to meet the specific needs of its users in this sub-continent and operated by an independent agency & fully backed by HoMAI to provide evidence of first production & of actual copyrights and to protect against the inadvertent duplication of the security holograms - is fully functional and being patronised by HoMAI Members.
• The Benchmarking of the holographic industry is already in progress.
• Code of Business Practice, for our becoming a self-regulated association and to improve the customers’ faith in our members, is well established now, being followed and closely monitored.
• HoMAI has a fair competition policy within the framework of the copyright law.
• A vigorous & sustained promotion through internet presence & print/web advertising is being launched.
• Standardisation of documents for the benefit of the members: –
  ‘Appointment Letter & Agreement with Key Personnel Employed’, ‘Customer Query Forms’, ‘Quotation Letter’, ‘Standard Contract Letter with Client’ etc.

The increasingly new uses of holograms are now drastically expanding the market, which is expected to consistently grow in the coming years - by 30-50% a year (internationally). It is important to remember here that the holographic manufacturing employs a dynamic & expensive high technology, it requires a continuous R & D to stay ahead of the counterfeiters, and the obsolescence level of the machinery/ equipment and its cost is very high. Consequently, without a sufficient return on investment, we can’t keep our customers happy, it’s a vicious circle.

We want all security hologram manufacturers to join forces and enrol for HoMAI Membership so as to have a unified one voice to be heard, succeed and benefit from concerted efforts.
The annual membership fee structure & the payment plan have, therefore, been made very attractive for the new members. I request you to come and join HoMAI, which will add to your credibility.

Do please contact Mr. C S Jeena / Secretary of the Association or me for any clarification you may have to seek. And in the meantime, I shall appreciate your acknowledgement (preferably by email) of having received this letter and the accompanying documents enclosed herewith.

Thanking you and looking forward to welcome you to HoMAI

Sincerely,

U K Gupta
President
Email: ukg@holostik.com