How HoMAI Members Help Fight Piracy

16 04 2007

HOMAI MEMBERS FIGHT TO SAVE YOUR BRAND/ PRODUCT AND THWART UNAUTHORISED ATTEMPTS TO MAKE HOLOGRAMS

HoMAI Members observe a very strict code of practice and don’t entertain requests/ orders for holograms from unauthorised persons. Following were a few instances when HoMAI Members refused to entertain unauthorised persons or the suspected duplicators:-

  • Ojasmit Holographics, New Mumbai were approached to develop & supply Indian Oil Corporation Ltd.’s holograms, which the party had planned to affix on their Termination Voucher of Gas Cylinders as a means of authentication. Having a doubt about the genuineness of the order, the HoMAI Member promptly met IOC officials and found that the concerned party was never authorised to make holograms for IOC. HoMAI Member’s alertness thus averted a major fraud in the gas cylinders’ unauthorised terminations in Mumbai.
  • Alpha Lasertek (I). Ltd., New Delhi were approached by someone from Nigeria who claimed to be the biggest importer of auto spares from Europe & Asia. He wanted to make holograms for FAG Bearings since his “German hologram manufacturer had closed down”. As the HoMAI Member wanted to first query the Holograms Roster, the party wasn’t in contact thereafter.
  • Holographic Security Marking Systems Pvt. Ltd., Mumbai were recently approached by someone for an order of “Tata” holograms. He wanted to take the delivery himself but didn’t want to disclose the actual user company’s name/ address at this stage. Though he was agreeable to produce the authority letter sometime later. The HoMAI Member could see an attempt to counterfeit the Tata Logo and refused to make any hologram without the permission of the Company.
  • Holoflex Ltd., Calcutta were approached by
    ” Subject: secured holograms Would like to find out price on 500 visa logos the bird and the two worlds on the MasterCard. Would like these items with the rainbow effect, I need the logo to be the exact size and width as the visa and MasterCard logos.” March 03, 1999
    HoMAI Member replied:
    Please let us have the authority you have from MasterCard and Visa, who have authorised you to source these holograms. On satisfactory receipt of these we would then revert.
    Holoflex never heard again from , who obviously wanted to source MasterCard and Visa holograms. It obviously was an amateurish attempt to procure look-alikes and, therefore, Holoflex refused the request.
  • Ojasmit Holographics refused to entertain one Singer sewing machines dealer, who wanted to make Singer & Usha holograms without any authorisation from the respective brand owners.
  • Duro Pack Ltd. refused to entertain a yet another counterfeiter in the making .. He was trying to source the “SAMTRONICS” look alikes. On checking within the HoMAI Network, Duro Pack found that the holograms for “SAMTRONICS” were already being produced by HOLOSTIK I Ltd.
    Accordingly, they informed Samtronics for action.
  • Bajaj Holographics were approached by some , who had called up to make the SIMMTRONIX look alike holograms with changed fonts and words (sinntronix). True to HoMAI sprit, the member not only refused to oblige but also forestalled all other HoMAI members to be cautious of this counterfeiter. 24-5-2000
  • Laser Securities, NOIDA were approached for an order for Shahnaz Hussain Hologram’s look-alikes. The person had called from a PCO, therefore, his identity couldn’t be established. He had offered a much higher price and a big order. Laser Securities refused to entertain the impostor and informed the fellow HoMAI member who were producing the originals. June 09, 2000
  • Holographic Security Marking Systems Pvt Ltd, Mumbai refused to entertain an enquiry from for trying to make holograms for MODI XEROX. 03July 2000
  • Holographic Security Marking Systems Pvt Ltd, Mumbai refused an enquiry from . He sells Auto spare parts and wanted a hologram in the brand name of Spaco (spare parts). 31Jul1999

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