Hologram Manufacturers Association of India

GOVERNMENTS & COMPANIES USE HOLOGRAMS

• Tamilnadu Excise Dept is using 7 Crores holograms every month on their Liquor Excise labels since April 1999 - 15×19mm size in spool form, 24 microns metalised polyester coated with heat activated hot-melt adhesive for in-line automatic application.
  Noticed an increase in sales by 15% in the 1st year alone.
• U P Excise Dept. is using 12 Crores (per month) Security holograms on liquor bottle sizes of 180 ml, 375ml and 750ml since March 2001.
  Holographic Shrink Sleeve (15 mm width) in roll form and Security Holograms in Spool form (15 x 30 mm) for application / automatic application.
• The Chhattisgarh and Uttranchal State Excise Deptts. have also recently begun to use Holographic Shrink Sleeves on their Liquor Excise labels.
• The Indian Music Industry have decided to issue a series of very advanced holograms (with built-in features visible only under the UV light) on all the cassettes manufactured by about 60 Indian music companies under the IMI umbrella to check piracy, to enable the buyers to differentiate a genuine from a pirated one and to provide them a better product.
• ITPO noticed a: 40-45% increased sale of Entry Tickets after using authentication holograms on them.
• Several States Cricket Control Boards have experienced higher sale of entry tickets to their organized matches
• Over 2500 genuine producers in the Pharmaceutical/ FMCG/ Liquor/ Automotive components/ Music/ Consumer Electronics/ Apparel/ Sports Goods/ Software/ Educational Institutions (certificates/ degrees)/…. and other industry segments
  are successfully using holograms and have noticed manifold increase in sales.

INTERNATIONAL COMPANIES & GOVERNMENTS USE HOLOGRAMS

• Credit card companies began using the hologram in 1981 and now save US $200 millions yearly.
• Glaxo-U.K. started using hologram as a tamper-evident closure seal for packages of ulcer-treatment drug, Zantac, and noticed a 12% increase in sales.
• In Mexico, 5 different holograms are being used on inspection stickers as proof that taxes are paid, and emission control systems meet standards, etc.
  - Their holograms incorporate 18 security devices in each image and have eliminated counterfeit inspection stickers.
• Hologram banderols on Hungarian excise tax seals brought counterfeits from 25% to 1% and an additional tax revenue of US$60m - a 20,000% Return On Investment.
• Several South American Banks are using holograms on their checks to eliminate fraudulent duplication.
• Holographic Postage Stamps of high value or for souvenir editions have proved very successful in many countries
  - Australia, Austria, Bhutan, Brazil, Canada, China, Finland, Grenada-Grenadines, Hong Kong, Hungary, Indonesia, Isle of Man, Lithuania, Malaysia, Mongolia, Netherlands Antilles, New Zealand, Poland, San Marino, Thailand, Tonga, United States
• L.A. bus system new passes feature a different full-face hologram each month.
• A mail order catalogue company that provides ‘give-aways’ to dentists and medical facilities is using holograms on their catalogue cover. Their sales have been phenomenal since.
• An international confectionery company started using holographic stickers as in-pack premiums for their bubble-gum. The kids’ response was excellent. The hologram stickers gained so much popularity that nearly 200 different images for this project were originated and embossed over 2.5 billion holograms. Their market share doubled and they expanded into two new markets!
• In 1995, Caykur tea brand in Turkey incorporated the holograms into the packaging.
  It cost them US$ 1.3 m/ year, but they sold an extra 20000 tonnes of tea with a value of US$ 70 m in 3 years - since the hologram was introduced.
  - In the first year of use Caykur reversed their decline in sales with a 13.3 per cent increase and there was a further 10 per cent in 1997.
• Microsoft uses complex designed holographic protection of their software CDs to protect multi-billion earnings.