16
04
2007
HOLOGRAMS ARE THE MOST COST-EFFECTIVE
A modest computation for the first year
| Yearly Product sales |
5 Lakhs Units |
| Product Price per unit |
Rs 50 |
| Product Value |
Rs 250 Lakhs |
| Possible counterfeiting |
30 % |
| Loss of sales due to counterfeiting |
Rs 75 Lacs |
| Cost of 5 Lakhs holograms @ Rs 0.40 each |
Rs 2 Lakhs |
| One time design cost |
Rs 1.25 Lakhs |
| Total Investment on Holograms for the first year |
Rs 3.25 Lakhs |
| Expected Increase per year in sales after using hologram |
5% or Rs 12.5 Lakhs |
| Total Gain by using holograms for the first year |
Rs 9.25 Lakhs |
| Return on Investment |
285 % |
- Holograms protect the brand product at a very nominal cost against the spurious imitations and duplicates.
- Hologram gives a very high return on investment
- Higher sale, and the initial design cost spread over longer period will get much higher returns
- Quality of Holographic protection is directly related to the amount you spend, which in turn is dependent on what or how you value the brand.
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| You have to make the decision, as to what your brand is worth and how much protection is needed. |
