Hologram Manufacturers Association of India

HOLOGRAMS ARE THE BEST PRODUCT SECURITY & AUTHENTICATION SEALS

* Virtually impossible to copy by any known printing technique.
o Traditional tools that counterfeiters use do not work on holograms, e.g. Camera, scanner, colour photocopier, printing (digital or analogue)
o There has been no case of a well-designed authenticated hologram being copied accurately.
o Producing an original hologram is highly technical, time consuming & expensive
o The equipment and skills necessary for origination and mass-producing holograms has been fairly difficult to obtain.
o Deters counterfeiters, and forces them to move on to easier targets.
o Counterfeiters inherently select the path of least resistance, and move to target brands & products, which are easier to copy. Can be compared to trademark & patents
- Provides an extra dimension of name/ symbol/ logo/trademark legal protection

* Pressure-sensitive self-adhesive hologram labels are easy to use and apply

* Tamper evident - instant recognition of tampering.
If anyone tries to remove the hologram from the surface of the original document or the branded product or its outer packaging, only the bare polyester will come off in his fingers, leaving the holographic impression (the image) on the surface of the original document/ product or/ packaging — thereby revealing the evidence of tamper with the hologram.
o The best fraud-preventive infallible seal of foolproof product security
Has a proven track record of being the most successful technology to combat counterfeiting/ duplication
o When used as part of packaging & labeling, holograms make it difficult to replicate or simulate packaging.

* Provides Product Authentication, Quick and Easy Optical Validation - easily recognizable by naked eye without special equipment at a sales or distribution outlet under all light conditions.
o Looks distinctively different from printed labels or hot-stamped foil sticker clones
o Works like a security & tracking system.
Sequential numbering on top of the hologram can serve a variety of purposes, such as product tracking, inventory control, and multiple uses of a single stock hologram.

* Provides potential forensic information for prosecution
o Embedded and Hidden Images in the Hologram further establish defensive evidence against possible defective product & negligence claims
o Helps to check abuse & prevents misuse of privileges by unauthorised persons holding fake/ counterfeit of the original product.

* Helps improve brand image, enhances company reputation
o Enhances Packaging Appeal — gives increased visibility, shelf-presence & added value to the product at point of sale, in advertising, marketing, promotion, gifts, publications, direct mail and trade show products etc.
o Helps in Market positioning - boost sales, increase Brand Sales/ market share and profits
o 70% of all purchase decisions are made at the store.
o Improves Consumers’ Brand Awareness — enhances faith, increases loyalty and reinforces his confidence in the genuineness of the product — in that the manufacturer has taken due care and that it virtually guarantees the authenticity & quality of the brand product.

Download advantages of hologram: hologram-advantage.pdf