Hologram Registration Service
19 02 2009The Indian Hologram Industry is largely governed by the Hologram Manufacturers’ Association of India (HoMAI). Almost all the leading Hologram Companies in India are Members of this association.
HoMAI also has a program called the HOLOGRAM ROSTER where Member Companies compulsorily get their customers’ Hologram Designs/Samples registered.
The Registration is a `paid service’ and once the Member Company fills up and sends the Hologram Registration From to HoMAI along with the Hologram Design & Samples, a computer scans all the data/images and stores it in the database.
Now if a counterfeiter approaches a Member Company to make a counterfeit Hologram, the Member Company can immediately check with the HoMAI central database as to if the same or similar Hologram was made earlier by any other Member Company.
If the Hologram has been made before, the Member Company immediately sends an `alert’ to HoMAI on the attempt to make a counterfeit Hologram. The HoMAI then forwards this lead to the concerned authorities which follow the lead to try and nab the counterfeiter.
This has proven to be a great tool for legitimate brand owners as well as Hologram manufacturers to check illicit attempts at counterfeiting.
The International Hologram Manufacturers’ Association (IHMA) also has a similar service called the ‘IMAGE REGISTER’.
Categories : All, Protect Your Brand, Anti Counterfeiting, Services