Hologram Manufacturers Association of India

1) NEW APPLICATION
Award: GOPSONS PAPERS LIMITED
For: “Holographic Glass” (Dot Matrix)

Commendation: HOLOSTIK INDIA LIMITED
For: “HIL Lamination Pouch-I-Cards ” (Dot Matrix)

2) NEW INNOVATIVE TECHNIQUE IN ORIGINATION
Award: HOLOSTIK INDIA LIMITED
For: Raster BG (Dot Matrix)

3) NEW INNOVATIVE TECHNIQUE IN HOLOGRAPHIC PRODUCT (or conversion)
Award: HOLOGRAPHIC SECURITY MARKING SYSTEMS PVT. LTD
For: Abbott (E-beam High security)

Commendation: RASIK PRODUCTS PVT. LTD
For: Holographic Hot Stamping Foils

4) SECURITY/ AUTHENTICATION
Award: HOLOSTIK INDIA LIMITED
For: Powertex (E-beam high security)
Commendation: HOLOFLEX LIMITED
For: ZKL Bearings (E-beam high security)

5) HOLOGRAPHIC PACKAGING
Award: KUWER INDUSTRIES LTD.
For: “decorative overlay film” (Dot Matrix)

6) HIGHEST GROWTH OVER PREVIOUS YEAR
Appreciation: HOLOFLEX LIMITED
For: F.Yr 2006-07 (over previous F.Yr):-
Customers added: 101 / 52%
Growth in Turnover: Rs 6.8 Crore / 73%

EXCELLENCE IN HOLOGRAPHY – 2005
AWARDS/ COMMENDATIONS

Category: NEW APPLICATION

Category: NEW OF INNOVATIVE TECHNIQUE IN ORIGINATION

Category: NEW OF INNOVATIVE TECHNIQUE IN HOLOGRAPHIC PRODUCT/CONVERSION

Category: SECURITY / AUTHENTICATION

Category: PROMOTION

Category: HOLOGRAPHIC PACKAGING

Category: NEW INNOVATIVE TECHNIQUE IN HOLOGRAPHIC MATERIAL

Category: HIGHEST GROWTH OVER PREVIOUS YEARS

EXCELLENCE IN HOLOGRAPHY – 2004 AWARDS/ COMMENDATIONS

Category: NEW APPLICATION

Category: NEW OF INNOVATIVE TECHNIQUE IN ORIGINATION

Category: NEW OF INNOVATIVE TECHNIQUE IN HOLOGRAPHIC PRODUCT/CONVERSION

Category: SECURITY / AUTHENTICATION

Category: PROMOTION

Category: NEW OF INNOVATIVE TECHNIQUE IN HOLOGRAPHIC PRODUCT/CONVERSION

Category: HOLOGRAM ROSTER

Category: HIGHEST GROWTH IN HOLOGRAPHIC PRODUCT SALES

HOMAI AWARDS FOR EXCELLENCE IN HOLOGRAPHY� - Year 2003

PRESS RELEASE
� - can be freely used for news, article, feature or a background material before personal interview�

For the 2nd consecutive year, HoMAI gave its Awards for Excellence in Holography - 2003′ at the recently held AGM. These awards are given to recognize the Indian Holography Industry’s innovations in holographic Security & Authentication, Promotion, Origination, Product/or conversion, New Application and Packaging.

There was only one award and one commendation plaque in each category. However, there were many other entries which received appreciation for their innovative technology and application.

Holoflex Limited, Kolkata won three awards and one commendation.

• Award in the `Security/ Authentication’ category for their hologram for `Pataka Bidi,
• Award in the `Innovative Technique in Holographic Product/Conversion’ category for the hologram for Harpic Cartons, and
• Award in the `New Application’ category for Kolkata Police `Auto Rickshaw Permits’ hologram, and.
• Commendation in `Promotional” category for `Harpic Cartons’ hologram.

Flex Industries Ltd. (Cyl Divn), won two Awards and one Commendation.

• Award in the `Promotional Hologram’ category for the holographic bag for Rajshree Gutkha, and
• Award in the `Holographic Packaging’ for holographic bag for `Sanket No 1′, and
• Commendation for holographic bag made for Vrindavan Tea’ .

Holostik India Ltd. won one award, three commendations and one appreciation.

• Award in `Innovative Technique in Origination’ category for Hypertech Hologram.
• Commendation in `Security/ Authentication’ category for `Epson Printer Cartridges’ hologram,
• Commendation in `Innovative Technique In Holographic Product (or Conversion)’ category for `Avajang Computer Display Cards’ hologram
• Commendation in the `New Application’ category for `Ganesh & Laxmi’ hologram for silver coins.
• Certificate of Appreciation for the Highest Growth In The Holographic Product/s Sales.

Everest Holovisions Ltd., Navi Mumbai received the Commendation in `Innovative Technique in Origination’ for their `Vastu Poojan Invitation card’

Appreciation Plaque for being the Top and Regular User of the Hologram Roster was presented to the Holostik India Ltd. by the Hologram Registration Service, the agency independently administering the Hologram Roster for HoMAI members

At the HoloPack-HoloPrint Conference/Exhibition held at Vancouver in November 2003, amongst the awards presented by the IHMA - International Hologram Manufacturers Association, Holoflex Ltd., Kolkata had also received the Commendation in the Security/Authentication category for the hologram produced for `Kolkata Police auto rickshaw route licenses’, and the Award in the Label category for the hologram which features on the packaging of `Pataka Bidi hand-rolled bidi’.

At the HoloPack-HoloPrint 2001, Everest Holovisions (and The Paper Products Ltd., Mumbai) had jointly received the award in the Labeling category for Nestle India Ltd.’s Holographic tamper proof shrink-wrap label, and in the Packaging category for Motor Industries Co. Ltd. (MICO)’s Holographic folding carton used to protect product from fakes and to position as a premium product.

These Awards and Commendations both at national and international level show the maturity of the holographic industry in India. They will help generate interest and involvement in high security & innovations to drive the holographic security products to higher levels of quality and equip us to meet the challenges of domestic and international markets with pride. The awards would also help in establishing guidelines and criteria that can be used by the Indian holographic industry in evaluating quality improvement efforts; and to learn how to achieve excellence by making available detailed information adopted by award winning organizations. � The competition will contribute to the health of the holographic industry and bring recognition to the innovators. With ever increasing pirates, the security levels in the holograms are now more complex and incorporating new technology so as to make them safe and, therefore viable for Product and Document Authentication.

We sincerely congratulate all the winners, and urge upon them all to strive hard in arriving at a situation when all their customers in turn will “SAY NO TO A PRODUCT WITHOUT HOLOGRAMS OR ITS HOLOGRAPHIC PACKAGING’’.

The Indian Holographic industry is playing an important role in combating the counterfeiting of popular brand products and the security of sensitive/ precious documents. The Holograms and the Holographic Packaging Film’s application in several States’ Excise Department labels on liquor bottles, various pharma products, automotive spares, FMCGs, recorded music and Software CDs & cassettes, and Govt./ institutional sensitive documents/ certificates/ ID Cards in particular have proved holographic industry’s ongoing indirect contribution to the society and the government revenue in terms of assuring genuineness of the products and consequently the increased sales and higher Govt. Taxes realisation.

HoMAI is a self-regulated national body (covering full spectrum of holographic industry) to encourage fair competition, and adoption of current technologies and standards for high security so as to stay ahead of the pirates. HoMAI Code of Practice is closely monitored for respect for copyrights and that the anti-counterfeiting solutions are provided only to the legal owners of original brand name/ logo/ trademark.

HoMAI Members register their security images/holograms (currently in use or as soon as produced) in the independently administered `Hologram Roster (HR)’� to establish a prima facie evidence of 1st/original creation, and simultaneous application� to the Registrar of Copyrights for added legal security.

HoMAI Members query the HR (in the enquiry� and/or design process itself) to prevent any� similarity or conflict with existing hologram/ image already produced so as to avert any� inadvertent� similarities or copyright� infringement.
Brand� Owners are, therefore, urged to deal with only a HoMAI Member for capabilities matching with their brand value and for an assurance of quality, reliability and integrity.

For Further information, please contact:-
C S Jeena
HoMAI Admin. Office & Sectt., 21-GF, 6 Devika Tower, Nehru Place, New� Delhi 110019,
Tel-Fax: +91(11)-41617369 Mobile:+91-9818281116
eMail: info@homai.org; Web: http://www.homai.org

HoMAI AWARDS 2002 FOR EXCELLENCE IN HOLOGRAPHY

Category: SECURITY/ AUTHENTICATION HOLOGRAM

Category: PROMOTIONAL HOLOGRAM

Category: INNOVATIVE TECHNIQUE IN ORIGINATION

Category: INNOVATIVE TECHNIQUE IN HOLOGRAPHIC PRODUCT OR CONVERSION

Category: NEW APPLICATION

Category: HOLOGRAPHIC PACKAGING

Category: HIGHEST GROWTH IN THE HOLOGRAPHIC PRODUCTS SALES

• New Application (Industry Segment)
• New or Innovative Technique in Origination
• New or Innovative Technique in Holographic Product or conversion
• Best Security/ Authentication Hologram
• Best Promotional Hologram
• Best Holographic Packaging
• HoMAI Achiever of the Year - Given to Manufacturers with highest growth in the holographic product/s sales

Last date for receiving completed Nomination Forms is 31st March every year.
Do please take care in the overall presentation of each application and the attachments therewith.

Or contact:-
C S Jeena
Secretary - HoMAI 
21-GF,Devika Tower 6, Nehru Place, New Delhi 110019
Ph:+91-9818281116; Telfax: +91-11-41617369
eMail: info@homai.org, cjhomai@gmail.com, Web: http://www.homai.org

HoMAI Awards for Excellence in Holography would help the Indian holographic industry by:

• Recognising & encouraging excellence in the in-house Origination, Manufacturing, New Application/ innovations and Growth.
• Encouraging HoMAI Members to make significant improvements in quality for maximising customer satisfaction and successfully facing competition in the global market as well
• Recognizing the achievements of those organizations which have improved the quality of their products and thereby set an example for others
• Establishing guidelines and criteria that can be used by industry in evaluating their own quality improvement efforts
• Providing specific guidance to other organizations that wish to learn how to achieve excellence in quality, by making available detailed information adopted by award winning organizations to change their culture and achieve eminence.
• Generating interest and involvement of Indian holography industry in high security & innovations, drive our products to higher levels of quality and equip our industry to meet the challenges of domestic and international markets with pride.

BENEFITS TO THE APPLICANT ORGANIZATIONS

• It will enable the organization to assess its own level of commitment to quality & innovations, and indicate the extent to which this commitment is being deployed through every level of the organization and in all areas of activities.
• Further, the organization will be in a position to analyze its strengths and weaknesses.

BENEFITS TO THE AWARD WINNERS

• Award winning organization(s) will be reckoned as champions of quality & innovations movement in the Indian holography inddustry.
• Award winners can publicize their achievements on their printed and publicity material.
  HoMAI Awards Press Release is sent to various trae mgazines & newspapers in addition to listing in our website.
• If a unit of an organization is selected for the award, it will be permitted to publicize its achievements on the printed and publicity material of that unit only, and not that of entire corporate body.
• Awards will be presented at the HoMAI General Body Meeting in a ceremony in presence of leading personalities from government, professional bodies, industry, and consumer associations a far as possible.
• Award winners may have leverage in business on being recognized as the best.

ELIGIBILITY TO COMPETE FOR THE AWARD

• An organization is eligible to compete for the award, if it satisfies all the following conditions:
• Applicant organization is a HoMAI Full Member.
• Applicant organization has not been found violating the HoMAI Code of Practice.
• The Hologram should have been produced not before 12 months from the date of submission, and should have produced at applicant’s own works & registered in the Hologram Roster.
• Maximum three entries per category from a member Please Use Separate Form for each entry or product

AWARDS AND CERTIFICATES OF COMMENDATION

• Award Plaque and Certificate for the 1st Winner, Commendation Plaque and the Certificate for the 2nd winner, and Certificate of Merit (subject to judges’ discretion) will be presented in each category.
• Certificate of appreciation for the highest growth over the previous year.
• In the event of non-availability of suitable applicants as per assessment criteria decided by the Experts Committee, any of the above awards/commendation certificates may not be given.

APPLICATION FEE: Rs 3000 per entry - non-refundable and shall be paid in favour of “Hologram Manufacturers Association of India” payable at New Delhi.

Download:  HoMAI Awards - Application form: application-form.pdf

If you require a hologram for your product, download the Hologram Requirement - Enquiry Form and HoMAI Members will get back to you.

• COUNTERFEITS are fakes clandestinely produced by someone other than the legal owner of the real or original product, name, logo or trademark. They are produced to look exactly or similar and sold like real products. They deceptively resemble the original product name, packaging, graphics/ colour scheme, name/address of the genuine manufacturer in total or near total.
• PASS-OFF products are look-alikes which use similar sounding names or similar spelling, similar looking packaging or color schemes or designs to deliberately mislead and cheat the innocent consumers into believing that they are buying genuine products. There may be slight changes to avoid being categorised as legally counterfeits or not to violate trademark and copyright laws.
• MISBRANDED products are an imitation or a substitute or resemble in name of the genuine product
• DOWNLOAD: Suspected counterfieting attempt [report.pdf]

Government - Industry’s Fight against Counterfeiters

A Recommendation

Considering the havoc played by the counterfeiting, in terms of colossal economic loss to the industry, revenue loss to the Government and grievous injury inflicted on the consumers, a “zero tolerance” approach should be adopted by the Government and the industry to help jointly fight this menace. It is rather essential that certain statutory measures be taken at the earliest to keep the unscrupulous converters at bay before they bring disrepute to the new & widely accepted holographic anti-counterfeiting and security devices.

It is, therefore, suggested that:-

• BIS, DGS&D, DGFT, EXCISE Depts. and other Government agencies should make Holograms a compulsory mark of authentication on all taxable [Sales Tax, Excise/ Customs Duty, ….] products and related important documents/ certificates.
• They should have industry/segment-wise own holograms, and issue them to their respective certified manufacturers. Strict inventory of holograms received & issued should be maintained to tally their final applications — in contrast to the manufacturers having control on BIS stampings at present. The Manufacturers of substandard equipment attempt to fake the BIS Stampings in order to trick consumers into believing that their products are safe.
  Once convinced of the specific hologram-affixed products & value documents being genuine, the end consumer will start preferring hologram-authenticated products only.
• All security and the authenticating holograms — whether produced in India or imported — should be compulsorily registered in the Hologram Industry (HoMAI) authorized “Hologram Roster”
  Copyright Enforcement agencies can query the Hologram Roster to obtain evidence of first/original creation and other copyright issues. Unauthorised designing/ origination/ production of look-alikes of genuine/ original holograms can thus be checked — under the Copyright Law — at the first source itself.
• The Tax Enforcement & Police Authorities - with adequate number of officers at all states/ district level - should proactively police the integrity of products sold and search out offers/sale of fake products and eliminate them so as to cleanse the market.
  They should conduct surveillance visits and link the counterfeits to their exact manufacturing source
• Govt. laboratories should help in conducting quality tests & forensic analysis of the seized products on a priority basis.
• All ministries & govt. departments concerned with the counterfeiting crimes, in cooperation with all major commerce & industries chambers/ associations/ federations relevant to items that are susceptible to counterfeiting should accord a top priority to combat Counterfeiting and support an independently managed ‘Counterfeiting Prevention Bureau’ to:-
  • Study the extent of counterfeiting and its effect on the economy and conduct
  • Operate public education program on national TV channels & Radio stations throughout the country and broadcast the short interviews by
    • providing consumer tips on spotting fake merchandise, how to avoid buying them,
    • alerting them to the counterfeiting problem, mustering their support in gathering intelligence on counterfeits and their perpetrators.
  • Conduct Copyright Protection awareness programs to educate the field officers of Excise/Customs/ Sales Tax and Police authorities and food/ sanitary inspectors so as to help them for a practical prevention and effective enforcement
  • Give special recognition to media coverage for their thorough and insightful articles on counterfeiting in the specific sectors
  • Give support to the nationwide anti-fake campaign and the protection of legal copyrights of enterprises.
  • Support an annual “Product & Document Counterfeiting Protection conference”
  • Institute Annual Awards to recognize outstanding job in Fighting the Counterfeiting - a criminal problem and the human injuries that it often produces by developing/ offering innovative & successful anti-counterfeiting solutions
  • Coordinate with the law/ tax enforcement authorities (Economic Offences Wing, Excise Dept., Police, Court Receiver’s Representative) for surveillance & investigation/ raids of suspected counterfeiting sources and/or the organized criminals on the basis of complaints/information received from the brand owners under the applicable Acts –Trade Mark & Merchandise, Copyright, Drugs & Cosmetics, Food Adulteration, and Consumer Protection Act.

• World Customs Organization regularly uses Hong Kong Customs & Excise Department (Intellectual Property Investigation Bureau) experts to help train other Asian authorities on anti-counterfeiting programs.
• The Global Anti-counterfeiting Group - an association of all the world’s major anti-counterfeiting organizations - exists to raise public awareness of the costs and dangers of fakes worldwide and to co-ordinate IP rights owners support and networking with public authorities and other IP protection organizations.

VIGILANT CUSTOMERS CAN HELP TRACE COUNTERFEITERS

Carefully examine the Hologram affixed on the product or its packaging.

• Read the Hologram & its image features written on the product’s packaging, which may include information about the:-
  • Logo/ Trademark/ Design,
  • Hologram shape, size, colour of protective coating on the sticker,
  • Image text/ features in the Foreground/ Midground/ Background of the image
  • Image Type (2D, 2D- 3D, 3D), Colors, Animation (horizontal/ vertical), Image switching on/off on viewing at angles, Micro Lettering, Repeating Pattern/Text etc.
• Hold the hologram against the light source at 45° angle (that will not cast your shadow onto the hologram. Tilting the hologram in either direction, different virtual layers/planes/ depth can be seen with different parts of the image, text/logo/design, movement/ animation and colours etc as per information on the package. For Example: in case of HoMAI logo:-

IF SUSPECTING A LOOK-ALIKE HOLOGRAM OR THE PRODUCT QUALITY:-

• Identify the vendor location or store where you bought it. Preserve the Cash Memo or Receipt.
• Try to know the source of its distribution/ manufacture, and collect as much information as possible to assist the genuine manufacturer to initiate proper investigation.
• Report to the company in writing.
  • Company coordinates with the police for raids/ arrests and seizure of counterfeit/ spurious/ pass-off goods
  • Depending upon the conclusiveness of your information report, many a times the brand-conscious manufacturer may even handsomely reward the duped customer

IN GENERAL, CAREFULLY READ THE LABELS AND WATCH FOR:-

• Products or packaging lacking manufacturer’s codes, trademarks and/or copyrights, Country of Origin Identification and other marks you normally find on your favourite products.
• Packaging with misspelling of words or altered product names, blurred/ inconsistent lettering/ colors, mismatched labelling or ripped labels.
• Drastic changes in product content, colour, smell, or packaging without prior notice from the legitimate manufacturer
• Check the quality, quantity, trade value of the product
• Products that are not made by the manufacturer listed.
• If no manufacturer is listed, definitely suspect the product Products with unusual claims and warranties
• The price and location often are the easiest ways to identify counterfeit consumer goods.
  Items well below market prices could be imitations - inferior in quality & performance.
• Always buy from an authorized reseller or a reputed shop. Insist on receiving a bill/ cash memo / receipt - especially if suspecting problem with the product
• Name Brand products sold at Ad Hoc Fairs/ Exhibitions Street Festivals (unless hosted directly by the product manufacturer), Flea Markets, Swap Meets, or even House/Office Parties claiming to be the discontinued designs, overstock, irregulars or “seconds” with minor cosmetic flaws, savings from eliminating the middleman etc may sound logical and seem to apparently explains or justify the “bargain prices”. The more familiar you are with the brand, the easier it is to note whether there is missing information.
• If buying online, do some research into sellers by making sure that consumer information numbers or toll free phone numbers and addresses are provided. Call these places before ordering if you feel uncertain